Depending on what mode is chosen the in car setting changes in a subtle way with the illumination, the scent and subtle audio feedback. The core of the in car experience is that the user controls their sensory input to a much higher degree than currently. A level 5 automated car, electrically driven that fits two people at a time. The result is Volvo Sense, a level 5 autonomous driven on-demand service that focuses on the persons well being during the everyday commute. Our team of two TD1 and two IxD1 students decided to further explore the tensions of how Volvo is portraying the reality of a daily commute and the tension of future mobility where there is a clash between the concept of premium and shared. During the ten week project we wanted to explore the tensions we uncovered between Volvo’s brand values and the future of mobility.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |